Who.
E.ON is one of the UK’s top energy suppliers; offering energy solutions to both B2C and B2B markets including smart meters, heating, solar and it’s new electric vehicle charging solutions.
What.
E.ON approached Softdata to learn more about our B2B bespoke software solutions and how we can gather more business intelligence on their current website traffic.
Aims:
– Track all B2B traffic and collect all available business meta-data
– Setup a dedicated VPS (Virtual Private Server)
– Develop a bespoke API and integrate with E.ON’s various online systems
Increased overall leads
300+
daily leads via B2B marketing
How.
We customised an internal B2B web application and updated the algorithm to collect certain meta-data from a business’ website, Google and Amazon business profiles.
All data was recorded in real-time and we updated the encrypted data feed to the client’s systems every 15 minutes.
From using our B2B solution, E.ON successfully learnt more about their B2B users and received up to 300 new leads everyday. We are currently working with E.ON on various other strategies including advanced retargeting services and sales funnel optimisation.