Who.
Corinium Stoves, a local Cotswold stove company specialising in wood and gas fires. The company is based near Cirencester and has a large showroom in the centre of the Cotswolds.
What.
Corinium Stoves required a full re-design of their main customer facing website. The design had to incorporate the styling of a secondary internal site which was used to promote an individual brand of stove.
Aims:
– Flat, grid-based design
– Up-selling all products as well as after care service
– Keep long-term SEO rankings on Google.co.uk – client was on 1st page of Google for 25+ search terms
– Decrease bounce rate and increase conversions
Previous website comparison
22%
reduced bounce rate
Organic search (SEO)
300%
increase in search terms
Increased overall conversions
11.2%
conversion rate
How.
We based the framework of the website on our preferred WordPress theme and page builder. This was done to easily create their bespoke, flat web design, as well as keeping and improving the websites organic SEO rankings.
The WordPress site used the Woocommerce plugin for a product catalog but all payment and e-commerce features were disabled.
We worked with the client from 2016 to late 2018 on conversion optimisation and driving new traffic via a national SEO campaign and Google PPC.