Who.
AMA Research is a market leader in market research for businesses and provides a wide range of reports to the construction and B2B industry. Based in Cheltenham, all reports are sold via their e-commerce website.
What.
AMA Research approached us with a clear aim. To improve their existing website with a fresh, modern design and then work with them to optimise and promote the website via various digital channels.
Aims:
– New modern design
– Simple to use and increase e-commerce sales & conversions
– Decrease bounce rate
Overall bounce rate reduced.
30%+
reduced bounce rate
PPC, lead generation & customised audiences for retargeting.
24%
increase in all conversions
How.
We heavily researched the websites analytics and history. From the data discovered, we designed a bespoke e-commerce site using WordPress and Woocommerce and used A-B split testing techniques to keep on refining the whole user journey.
Since the website launch, we have been working with AMA Research on on-page optimisation and lead generation including Google Adwords, advanced retargeting and SEO.